The London Wine Fair uses Bottlebooks each year to collect wine and exhibitor details and publish its online directory.

The London Wine Fair was the first major trade fair to partner with Bottlebooks to help the industry standardize how it exchanges product information.

At the 2017 edition of the Fair, 70% of wines had tasting notes, 66% had bottles shots, 61% showed ABV and 40% had more detailed analytics, such as residual sugar values. This enabled buyers to have a significant resource and head start to plan their visit.