Disaster in France, NFTs, Pubs are Pissed
Apr 19, 2021
1 min read

Episode 7: Wine Tech Insiders Podcast
This week we cover three main trending topics from the wine tech world. We are joined by special guest Jill Barth, Writer in residence for Outshinery and Contributor at Forbes.
Saving France from frost
NFT - Non-fungible tokens and wine
UK pub body upset over calorie labeling reports
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About
Jonathan, Bottlebooks CEO, is one of four Insiders, top tech leaders in the wine industry, who give their insights on the hottest topics today. He is joined by Laurie from Outshinery, Nick from Wine Owners, and Seb from Troly.







The frost damage in France sounds awful, especially for winemakers who put so much time and money into a harvest before the grapes are even ready. I also found the NFT side interesting. It’s a strange mix of an old industry and new technology, and I’m curious whether wine buyers will actually embrace it or just see it as another passing trend. The pub calorie labelling issue is a different kind of challenge altogether, since businesses have to think about regulations as well as what customers want. Three pretty different topics for one episode! I’ve had weeks where I’m juggling completely unrelated things too, from researching new ideas to trying to get through college deadlines and wondering whether I should…